Plainspoken notes on websites, local search, and running a business out here. Written by the person who builds the sites, not a content mill.
Most of your customers find you from a rental driveway on weak cell signal. Here's how to make sure you're the one that loads.
Ranking for your actual town beats ranking for the whole region. Here is why Google works that way.
Charters, rentals, and tours never see the same customer twice. Here is how to actually get reviews anyway.
N.C. 12 closes and the power drops. Here is how to make sure your site still tells customers what is true.
The 30-point checklist I run every build through. Tick off your own site, see where it stands, fix what you can.
