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The website pre-flight checklist

Thirty things worth checking.

Thirty things that quietly decide whether your website brings in customers or they look elsewhere. Print this out, go through your own site, and fix what you can. The ones you can not are exactly what a free audit is for.

01 First impression
What a stranger decides in five seconds.
A visitor can tell what you do and where within five seconds.
Your best offer is visible without scrolling.
The design looks current, not last touched in 2016.
There is one obvious thing to do next.
It looks like you, not a template three competitors share.
02 Speed & mobile
Half your visitors are on one bar of signal.
The homepage loads in under three seconds on a phone.
Readable on mobile with no pinching or sideways scroll.
Buttons and phone links are big enough to thumb-tap.
Images are web-sized, not giant files that stall the page.
You have opened your own site on your phone this month.
03 Getting found
Whether Google understands where and what you are.
Every page has a unique, descriptive title.
Your town and service area appear in the page text.
Google Business Profile is claimed and matches the site.
Each core service has its own page.
Clear address, map, and clickable phone number.
04 Turning visitors into customers
The difference between a visit and a booking.
Contact info is one tap away from every page.
A simple form that works and actually reaches you.
The next step is obvious: call, book, or quote.
You answer the question before they have to ask.
Nothing important is trapped in a PDF or image.
05 Trust & credibility
The small things that make a stranger believe you.
Real photos of your work, not just stock.
Reviews are visible, not hidden on a back page.
It is obvious a real local person is behind it.
Copy is free of typos and broken links.
The site uses https, no "not secure" warning.
06 Keeping it alive
A site is a garden, not a monument.
Hours, rates, and photos are quick to update.
The software behind it is kept current.
There is a recent backup you could restore from.
You know who to call when something breaks.
Prices and seasonal info are true today.
Your tally _____ / 30 Every unticked box is one small fix and one bigger opportunity.

Rather have it handled?

One builder · 25 years

I am Daniel. I build websites for Outer Banks businesses that hold up out here, and I stick around after launch. Pick whichever is easier to start with.

obx.click · part of the DotClick family · hello@dotclick.click